Tag Archives: writing
Social media “toolkit” has more influence than traditional news release
More companies are re-examining how they distribute their news to the media. They are moving away from sole reliance on the traditional news release and more toward a release that includes video, audio, and other social media elements. It is far more useful to a journalist and is far more effective in spreading the news. Continue reading
Filed under Writing to Influence
Influencing Customers: Even Call Center Operators Need to Write
Even call-center operators are using instant messaging now, but it is still a business communication written on behalf of the company. Continue reading
Filed under Writing to Influence
Editing vs Proofreading
People often give documents the “once over” and think they edited. Effective editing occurs in phases; you cannot look for a dozen elements at the same time. Read it three times, and leave proofreading to last. Continue reading
Filed under Writing to Influence
Not All E-mail is Created Equal
Company memos have numerous flaws, and one reason is because many people still think there is a difference between everyday e-mail and a memo, which is viewed as more formal, official, and important. Today, many e-mail messages are memos because they cover significant information, and writers should give them the appropriate attention. Continue reading
Filed under Writing to Influence
Useful Resource for Editors
For writers and editors, no newsletter in the country provides the depth and specificity about language issues that “Copyediting” does. Continue reading
Filed under Writing to Influence
Sharpening Your Writing Skills
People often ask how they can improve their writing skills through practice. One way is to improve your observation skills, because it will help you to become a clearer writer, even if you are a business professional who is not … Continue reading
Filed under Writing to Influence
News Releases: Still the Same Issues
As I edit a corporate news release, the thought occurs to me how little has changed in the way people write releases. If you compare releases from the 1970s with releases written today, they are strikingly similar. The cautionary advice … Continue reading
Filed under Writing to Influence
Oops! Writing on PowerPoint Slides
During a luncheon yesterday, I heard a newspaper publisher discuss the state of his industry, and one of his slides referred to an issue that ”keep’s me up late at night.” Why he had an apostrophe in “keep’s” or why he had many … Continue reading
Filed under Writing to Influence
