Tag Archives: PR
Social media “toolkit” has more influence than traditional news release
More companies are re-examining how they distribute their news to the media. They are moving away from sole reliance on the traditional news release and more toward a release that includes video, audio, and other social media elements. It is far more useful to a journalist and is far more effective in spreading the news. Continue reading
Filed under Writing to Influence
News Releases: Still the Same Issues
As I edit a corporate news release, the thought occurs to me how little has changed in the way people write releases. If you compare releases from the 1970s with releases written today, they are strikingly similar. The cautionary advice … Continue reading
Filed under Writing to Influence
