Tag Archives: persuasive writing
Social media “toolkit” has more influence than traditional news release
More companies are re-examining how they distribute their news to the media. They are moving away from sole reliance on the traditional news release and more toward a release that includes video, audio, and other social media elements. It is far more useful to a journalist and is far more effective in spreading the news. Continue reading
Filed under Writing to Influence
Keep your message focused
For writing to be memorable, it must be focused and tightly written. Too many details usually don’t impress people; instead, they are confused and annoyed that they had to work so hard to grasp the message. Continue reading
Filed under Writing to Influence
