Tag Archives: influencing an audience
Social media “toolkit” has more influence than traditional news release
More companies are re-examining how they distribute their news to the media. They are moving away from sole reliance on the traditional news release and more toward a release that includes video, audio, and other social media elements. It is far more useful to a journalist and is far more effective in spreading the news. Continue reading
Filed under Writing to Influence
Want to Influence? Can the Slides
More people are voicing concern about the so-called PowerPoint to Death Syndrome. From school rooms to board rooms, people are tuning out quickly. The key is to have an interactive conversation with the audience. Continue reading
Filed under Writing to Influence
Influencing Customers: Even Call Center Operators Need to Write
Even call-center operators are using instant messaging now, but it is still a business communication written on behalf of the company. Continue reading
Filed under Writing to Influence
Make Your Message Visually Attractive
For years, people have associated graphic devices, such as bullets and headings, with a traditional memo. But that’s because they considered e-mail to be simply a quick way to communicate a few lines. Today, many e-mail messages are memos also, and if you want people to read them, you need to package the information in a way that makes the message visually inviting to the human eye. Continue reading
Filed under Writing to Influence
