Tag Archives: influence
Social media “toolkit” has more influence than traditional news release
More companies are re-examining how they distribute their news to the media. They are moving away from sole reliance on the traditional news release and more toward a release that includes video, audio, and other social media elements. It is far more useful to a journalist and is far more effective in spreading the news. Continue reading
Filed under Writing to Influence
Influence Your Audience with Stories
Humans have enjoyed stories since the beginning of time, and communicators and executives are frequently encouraged to tell stories as a way to engage an audience. But many people don’t know what constitutes a story. Continue reading
Filed under Writing to Influence
Influencing Customers: Even Call Center Operators Need to Write
Even call-center operators are using instant messaging now, but it is still a business communication written on behalf of the company. Continue reading
Filed under Writing to Influence
