Tag Archives: business writing
Social media “toolkit” has more influence than traditional news release
More companies are re-examining how they distribute their news to the media. They are moving away from sole reliance on the traditional news release and more toward a release that includes video, audio, and other social media elements. It is far more useful to a journalist and is far more effective in spreading the news. Continue reading
Filed under Writing to Influence
Not All Writing is Really Writing
Web sites, blogs, and chat rooms have given people more opportunities to write, but don’t equate that to better writing. People can engage in an activity for years but if they don’t get guidance and instruction along the way, their work will still lack polish. Continue reading
Filed under Writing to Influence
Not All E-mail is Created Equal
Company memos have numerous flaws, and one reason is because many people still think there is a difference between everyday e-mail and a memo, which is viewed as more formal, official, and important. Today, many e-mail messages are memos because they cover significant information, and writers should give them the appropriate attention. Continue reading
Filed under Writing to Influence
