Monthly Archives: February 2010

Storytelling is popular in companies, as managers seek ways to engage employees, but a communicator needs to know what constitutes a story. Otherwise, it can be corporate drivel that has no impact. Continue reading →

Find good writers or editors you can learn from, and be open to constructive criticism. That’s how we grow as writers. Continue reading →

Aristotle said that two things a communicator must have to be persuasive is credibility and a strong argument, both of which are affected by the quality of writing, whether the persuasive message is written or spoken. Continue reading →

Effective editing requires more than one reading, and each one focuses on different aspects of writing. Most people try to accomplish too much in one reading. Continue reading →

Mastering the key elements of grammar does not need to make your skin crawl. Do a better job with five principles, both your writing and your credibility will improve. Continue reading →

Readers in business are looking for reasons not to read more messages, so be as specific as possible in a subject line to ensure that you snag the reader’s attention. Continue reading →